EXAMINING FDI SUSTAINABILITY IN THE ARABIAN GULF NOWADAYS

Examining FDI sustainability in the Arabian Gulf nowadays

Examining FDI sustainability in the Arabian Gulf nowadays

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Risk studies have mainly concentrated on political risks, frequently overlooking the critical effect of cultural factors on investment sustainability.



Pioneering studies on risks associated with foreign direct investments in the MENA region offer fresh insights, attempting to bridge the gap in empirical knowledge concerning the danger perceptions and administration techniques of Western multinational corporations active widely in the area. For example, a study involving several major worldwide businesses within the GCC countries revealed some interesting findings. It suggested that the risks connected with foreign investments are much more complex than simply political or exchange price risks. Cultural risks are regarded as more important than political, financial, or economic risks according to survey data . Furthermore, the research unearthed that while elements of Arab culture strongly influence the business environment, numerous foreign businesses find it difficult to adjust to local customs and routines. This difficulty in adapting constitutes a danger dimension that will require further investigation and a big change in just how multinational corporations run in the region.

Although political instability seems to take over news coverage regarding the Middle East, in recent times, the region—and particularly the Arabian Gulf—has seen a steady upsurge in international direct investment (FDI). The Middle East and Arab Gulf markets have become extremely attractive for FDI. Nevertheless, the existing research on how multinational corporations perceive area specific dangers is scarce and frequently lacks depth, a fact solicitors and danger experts like Louise Flanagan in Ras Al Khaimah may likely be aware of. Studies on dangers connected with FDI in the region tend to overstate and mostly pay attention to political risks, such as for example government uncertainty or policy changes that could influence investments. But lately research has started to illuminate a crucial yet often overlooked factor, namely the consequences of social factors on the sustainability of foreign investments in the Arab Gulf. Indeed, a number of studies expose that lots of companies and their administration teams dramatically disregard the impact of cultural differences, due primarily to deficiencies in understanding of these social variables.

Focusing on adjusting to regional culture is important yet not sufficient for effective integration. Integration is a loosely defined concept involving several things, such as appreciating regional values, comprehending decision-making styles beyond a restricted transactional business perspective, and looking into societal norms that influence company practices. In GCC countries, successful business connections are more than just transactional interactions. What impacts employee motivation and job satisfaction differ greatly across countries. Thus, to genuinely integrate your business in the Middle East a couple of things are expected. Firstly, a corporate mind-set change in risk management beyond economic risk management tools, as specialists and lawyers such as for instance Salem Al Kait and Ammar Haykal in Ras Al Khaimah may likely recommend. Secondly, methods that may be effortlessly implemented on the ground to translate this new mindset into practice.

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